Essentialia Skincare: Minimal Packaging Design

Reflecting the Essence of Natural Beauty

Essentialia Skincare is a new company that specializes in skincare and beauty products, offering customers the most natural and organic options. The brand was developed to embody its name, Essentialia, which signifies the most vital and essential part of an idea or experience.

The packaging design for Essentialia Skincare was created using silver chrome, seamlessly complementing the colorful and sophisticated language of the brand's identity. The use of silver foil and colors adds an essential touch to the white bottles, elevating the overall aesthetic.

Maas Studio's design team, led by Paola Diaz Janna, aimed to create a design that reflects the brand's commitment to quality and purity. The minimalistic approach ensures that the packaging remains clean and uncluttered, allowing the products to take center stage.

The little touches of silver chrome and color foil used within the packaging and typography echo the high-end quality of the Essentialia Skincare products. This attention to detail enhances the overall user experience, making it a truly luxurious and indulgent skincare line.

Throughout the design process, the team faced challenges related to cost and budget constraints. However, they successfully maintained the brand's identity across all aspects of the design, from packaging to print materials.

Essentialia Skincare's minimal packaging design was realized using a combination of silver foil and colors, resulting in a design that embodies the brand's essence. The project was completed in November 2015 in Miami, FL, USA.

This exceptional design has been recognized with the Bronze A' Design Award in the Packaging Design category in 2018. This prestigious award is bestowed upon designs that exhibit outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. Essentialia Skincare's packaging design contributes to improving the quality of life by providing customers with a luxurious and natural skincare experience.